Brand Identity Design: SAJWUN
This project was done for a client who holds a small scale business on Instagram by the name, "Sajwun" which is basically a home decor online business page. The brand identity design utilized creative strategy to build a memorable and positive brand experience for my client. To create proper brand identity, I got deep into the details about business goals for the brand as well as did a research of the market and its target audience.
I were to create the following three main elements for the brand "Sajwun":
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LOGO
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Business card
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Flyer
The LOGO design:
It is the basic mark of brand identity, the most prominent symbol of brand image and the foundation of effective marketing strategy enabling its connection with the target audience. The essential stages of the creative process in logo design are:
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setting the task
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user research
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marketing research
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creative search
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choice of style direction
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choice of color palette
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testing in different sizes and environments
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creating a style guide setting right and wrong cases of logo use
The BUSINESS CARD design:
Today it’s a must-have item in business communication so it’s vital to make sure a business card represents a brand properly. Business cards need to contain brand identity elements showing the professional level.
The FLYER design:
Flyer design ia a core part of branding and marketing. Therefore clients often ask designers to work on a creative idea for outdoor adverts. Companies often look for the ways of personalizing a brand and designers have a solution.
Reviews:
Thank you for your amazing work. Your work is up to the mark and you have creative mindset for branding. I like your work and the way of handling the client is impressive. The most important thing is work was completed on time.