Brand Identity Design: Burger Bros
What is Brand Identity Design?
Brand Identity is essentially 'how' a business wants to be perceived by customers. It is through brand identity design that a brand strives to communicate clearly with the target audience. Brand identity is the combined message transmitted via the brand name, logo, style and visuals.
Brand identity differs from brand image. 'Brand identity' is constructed by the brand itself - with the goal of broadcasting a strong message to consumers - where brand image is the summary opinion formed within the marketplace.
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The key value of brand identity design is to achieve point of difference from competitors. Brand identity design is a five stage process.
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Research, analysis and competitor review
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Strategic brand development
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Targeted brand design
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Consistent brand communication across all media
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Feedback, performance review and maintenance
In this project we were assigned with a task to create a logo, the landing page and branding collateral for a fictional fast food restaurant called, "Burger Bros".
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The idea was to create a combination mark logo for restaurant, "Burger Bros". Why? Because, in a combination mark logo, a name is associated with the image, hence giving a versatile choice, with both the text and icon or mascot working together to reinforce your brand. In the future you may be able to rely exclusively on a logo symbol, and not have to always include your brand name.​​​​​​​